Lisa Friedman Lewis
Experienced human.
I’m a seasoned marketing and communications strategist with over 20 years of experience helping brands clarify their voice, build powerful digital ecosystems, and connect meaningfully with their audiences.
My journey began in agency leadership, where I served as VP of Client Services at a Toronto branding firm. There, I led national, integrated campaigns for organizations like Cadillac Fairview, National Bank, and the Ontario Ministry of Health, delivering brand launches, CRM integration, and content programs that moved the needle. From early on, I’ve focused on the intersection of audience insight, brand clarity, and executional excellence.
Later, as Senior Group Account Director at Ariad Communications, I led strategic planning and digital execution for clients including BMO, Unilever, and ADP—developing CRM programs, content frameworks, and customer journeys that drove engagement across web, email, and social.
Now, through my consultancy Better Brands with Lisa, I work with purpose-driven organizations to build and scale digital platforms and communities. I led the launch of the YALLA! Network (3,000+ members and growing), designed the content and CRM infrastructure for ChaiTech, and helped guide cross-functional strategy for platforms and campaigns that span grassroots nonprofits and enterprise marketing teams.
What sets me apart is that I don’t just build strategy — I bring it to life. I design content systems, write copy, plan campaigns, and create branded assets using tools like Canva, HubSpot, and Circle.so. I deliver work that’s not just well thought out — it’s ready to launch.
I bring a balance of big-picture thinking and hands-on delivery — combining storytelling with systems, and vision with follow-through. I’m energized by collaboration, clear on strategy, and committed to doing work that has both purpose and impact.
Lisa developed and executed on a variety of successful branding campaigns including robust digital projects for clients that included:
Country Style | Cadillac Fairview | National Bank | ING Insurance | Manulife Financial | RE/MAX | Ministry of Community & Social Services: ODSP Client & B2B Communication Programs), Ontario Ministry of Health & Long-Term Care: Digital Strategy, Web Development Crime Stoppers: Nat. Advertising Campaign in partnership with Ministry of the Solicitor General, Ontario Women's Directorate, Chief Firearms Office | CanWest Interactive
Highlights: Accredited with strengthening brands by guiding clients to take a customer first approach. Led the development of CFA Awarded programs for Country Style over a 3-year period. Led the Strategy, Development & Execution of multiple, award winning, consumer focused Campaigns & Programs for Cadillac Fairview.
J&J (Nicorette, LifeScan) | Unilever (Knorr, Becel) | BMO Financial Group (Credit Cards, P&C, SMB, Wealth, Insurance, Sponsorship)| D+H (Student Lending | Gluskin Sheff & Associates Inc. | ADP | Cambridge Global Payment Solutions | Colliers | Toronto Port Authority
Highlights: Strategy & Account lead in the development of client lauded Marketing Plans including New Product Development & Bundling for BMO P&C & Credit Cards (Student Lending, New Canadians, MasterCard Programs). Account Lead for the Research, Strategic Development & successful Implementation of Content, Lead Nurture & Acquisition Programs for Colliers, BMO P&C (specifically Student Lending), BMO SMB, BMO Insurance, BMO Air Miles & SPC MasterCard, Gluskin Sheff & Associates & ADP.
Ongoing Email & CRM programs for BMO Canada & U.S & D+H Student Lending. Brand Strategy, Development, Advertising planning & execution for BMO Insurance, Gluskin Sheff + Associates and Cambridge Global Payments.
Digital Acquisition and Retention Programs, Web Development, Mobile, Social Strategy and Execution for Colliers, BMO SMB and BMO P&C and Cambridge Global Payments.