Experience matters and Lisa offers this in abundance.
Lisa’s generous skill set stems from over 25 yrs. as a Marketing Communications leader. Tasked with developing a deep understanding of consumer/target needs and desires, providing a focused creative strategy, and leading her teams to build, engage & grow.
Lisa's Marketing career started in 1997 when she was hired as Lead Project Manager at a Branding Agency, within 3 years Lisa was promoted to Head of Client Services. Recognized for strategic prowess & the ability to implement, driving quality & efficiencies. Lisa was highly lauded for a strategic approach to client business challenges by identifying relevant opportunities and successfully accelerating revenue streams. She was promoted to VP in 2002. Lisa developed and executed on a variety of successful branding campaigns including robust digital projects for clients that included:
Country Style | Cadillac Fairview | National Bank | ING Insurance | Manulife Financial | RE/MAX | Ministry of Community & Social Services: ODSP Client & B2B Communication Programs), Ontario Ministry of Health & Long-Term Care: Digital Strategy, Web Development Crime Stoppers: Nat. Advertising Campaign in partnership with Ministry of the Solicitor General, Ontario Women's Directorate, Chief Firearms Office | CanWest Interactive
Highlights: Accredited with strengthening brands by guiding clients to take a customer first approach. Led the development of CFA Awarded programs for Country Style over a 3-year period. Led the Strategy, Development & Execution of multiple, award winning, consumer focused Campaigns & Programs for Cadillac Fairview.
After a back injury and subsequent surgery in 2003, Lisa's hospital stay saw her pumped full of narcotics. "These made me feel so horrible and I realized there had to be a better solution for back pain & neuropathy.” as a side project Lisa studied Medical Cannabis and Cannabinoid Therapy for seriously ill patients. Medical Cannabis allowed Lisa to heal and go back to her full-time career as VP Clients Services. “I figured out how to manage pain and increase functionality, without intoxication." Lisa was able to manage pain and functional challenges and continue with her demanding career that she loved and still care for her family. "I had a life again!” She has been a patient advocate for the past 15 years and a Speaker and Educator for the past 5 years.
In 2012 Lisa was presented a new opportunity as Sr. Group Account Director with a Content agency that was deeply embedded in digital. This new and impressive roster of clients allowed Lisa to focus on content creation and digital activation.
Some of these clients included J&J (Nicorette, LifeScan) | Unilever (Knorr, Becel) | BMO Financial Group (Credit Cards, P&C, SMB, Wealth, Insurance, Sponsorship)| D+H (Student Lending | Gluskin Sheff & Associates Inc. | ADP | Cambridge Global Payment Solutions | Colliers | Toronto Port Authority
Highlights: Strategy & Account lead in the development of client lauded Marketing Plans including New Product Development & Bundling for BMO P&C & Credit Cards (Student Lending, New Canadians, MasterCard Programs). Account Lead for the Research, Strategic Development & successful Implementation of Content, Lead Nurture & Acquisition Programs for Colliers, BMO P&C (specifically Student Lending), BMO SMB, BMO Insurance, BMO Air Miles & SPC MasterCard, Gluskin Sheff & Associates & ADP.
Ongoing Email & CRM programs for BMO Canada & U.S & D+H Student Lending. Brand Strategy, Development, Advertising planning & execution for BMO Insurance, Gluskin Sheff + Associates and Cambridge Global Payments.
Digital Acquisition and Retention Programs, Web Development, Mobile, Social Strategy and Execution for Colliers, BMO SMB and BMO P&C and Cambridge Global Payments.
Unfortunately, in 2015 Lisa was injured in a serious hit and run car accident forcing her to leave her Digital Communications career behind, albeit temporarily. During this time, (while awaiting another back surgery required after the accident), with the desire to play a more active role in her health, Lisa went back to school to become a Health & Wellness Coach. She loved the learning and coaching so much that she also added a Life Coaching Certification.
"So, I left my full-time agency career and began working independently as a Marketing Communications consultant and in between I trained Registered Staff and other medical professionals in LTC & Retirement, on the science and functional uses of Cannabinoid Therapy. Then a strange thing happened - COVID hit - and the world turned upside down. I began getting calls from a variety of entrepreneurs, small and mid-sized business owners. Even senior individuals in larger organizations - all these people had one thing in common "OVERWHELM"!
The requests varied from "how do I get everything I need to get done, done, help", to "I'm working non-stop and when I'm not working I'm playing school teacher - I've eaten myself out of my clothes and I'm now borderline diabetic, help" this continued with urgent requests like "I have to build a social presence now and I don't know what that looks like and I don't have time to take on any more work, help" or "I want to write a blog to build my brand but I have no time, help".
ENTER THE COMMUNICATIONS CONCIERGE | EXECUTIVE VA & LIFE BALANCE COACH
Lisa spent so many years burning the candle at both ends, with a full career, young children and health concerns that would only progress as time went on, if not well-managed.
“For the years leading up to my surgery I made some serious changes, broke some not-so-great habits. I spent so long making sure everyone’s work was completed on time, on budget and on target - it was time to balance my own life and I learned how to move myself into a stronger healthier place and when I had my surgery at the beginning of 2019, I was stronger than I had been in years – and at 56 I recovered faster than I did at 38!
“As a child I always wanted to save the world one human being at a time, so I started with myself and now I'm finally where I was meant to be, doing what I was meant to do.
Helping others find focus, balance, alleviate stress, and get S&!t done! The goal is to better support & build your business while living a healthy fulfilled life. Create time for the most important things and live better!
Better health is the central focus of everything we do. With that in mind Lisa began to educate individuals & healthcare professionals about cannabis for medical purposes, more than 10 years ago. Lisa is a Certified Cannabis Sommelier, a trained Medical Cannabis Educator and highly lauded speaker.